The Edge of Now.
Jun 30 / 3:41pm

Masssive photo tagging of Glastonbury World Cup crowd underway

Glastonbury_photo_tag

As I write this, over 2,500 people have already been tagged so far on Glastotag (for Orange Uk) is asking people to tag themselves, and/or their mates in the crowd via Facebook Connect.

Aiming for the record of ‘Most people tagged in an online photo’, the site is well on the way to reaching it's aim of becoming most tagged online image ever. An audacious idea, and a simple execution of social creativity.

The panoramic photograph captured the 70,000 odd fans who gathered to watch the England vs Slovenia World Cup match at Glastonbury over the weekend.

With an incredibly high resolution (1.3 giga-pixels) the image caputes even the most minute details so that all members of the crowd are distinctly recognizable. A fact enabled by the ability to zoom right into the image. 

The site was built by London-based agency Poke and is surely one of the most epic and creative uses of the popular facebook tag feature since Ikea's use of the feature for their Facebook Showroom, last year.


Via @ajaystwtr and mashable

Filed under  //  advertising   glastonbury   interactive   media   orange   photography   social   social creativity   web 2.0   world cup  
Jun 23 / 3:05pm

World Cup instant twitter replay

The Guardian have produced a fantastic interactive data visualisation that allows you to replay the way twitter traffic reacted to a game as a game played out.  It shows just how spot on they are when it comes to keeping up to the play with news and trends as they occur on the real-time web.

Italyvsnz

It also shows just how a major international event can impact the web in ways that New Organisations are only just trying to figure out how to grasp hold of and maximised for their news production.

In a further article that explains a bit more about why and how they did it they say:

The project kicked off a few months ago with a simple but challenging brief: "Can we make a distinct and engaging representation of Twitter activity during the World Cup?"

The last few years have seen some fantastic Twitter visualisations using all sorts of approaches. Standing out would be difficult. That said, whilst many of these are great fun, only a few convey a sense of context or capture the spirit of popular occasions.

 

The above is the world cup trendsmap, which is another spectacular visualisation

Trends related interactive graphics are only in their infancy, and I think it will be pretty interesting to see how they will develop in years to come.

 

Filed under  //  infographic   interactive   realtime web   twitter   world cup  
Jun 22 / 3:07pm

Nike's Write the Future campaign goes social

Johannesburg-worldcup-nike-led-display

Nike have created a massive social ad - in which anyone can submit a picture of their soccer hero and an inspired headline through a social network and have it put on the face of one of Johannesburgs largest skyscrapers. 

Filed under  //  interactive   nike   social   socialmedia   world cup   write the future