The Edge of Now.
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Jul 5 / 1:43am

Product trial Performance Art for Electrolux Ergorapido

by Jen Corbett

These days we're used to seeing collabs between artists and trendy brands or fashion labels, but here's something a bit different.

It's a collaboration, yeah, but for a vacuum cleaner...of the door-door salesman variety.

Thing is, this particular model has been lifted to the highest echleon of coolness after a collaboration between Electrolux and Swedish artist/set designer Tobias Allanson . And it's pretty f*ing cool.

To illustrate the performance of the cleaner, he decided to create a kinetic sculpture using a real Electrolux Ergorapido. The following video demonstrates the effective dust pick-up, maneuverability, LED headlights and 2-in-1 function of this vacuum cleaner.

It brings domestic housework to a sexy new level, both tasteful, artistic and with not the slightest sign of porn.  Unless of course you've got a fixation for vacuum cleaners posing as the next hippest thing.

And here's the making of video:

via notccot.com

 

Filed under  //  Art Direction   advertising   art directioncool   branding   collaboration   elecrolux   kinetic   marketing   sculpture   viral  
 
Jun 28 / 6:43pm

Is Dork the new Hip?

by Jen Corbett
The_new_dork

"Entrepreneur State of Mind” is a catchy, geeky video spoof of Jay-Z and Alicia Keys’ "Empire State of Mind. It's been put together by some guys called the Pantless Knights who are also responsible for that other nerdy music video title I'm on a Mac . It's  been doing the rounds since March to provide linkbait for a mobile startup. But what I love about it is the rics, which you have to admit are pretty clever:

Now Im in the blogosphere, Now I'm in the twitterverse
Fans get so immersed, But I'm a nerd forever
I'm the new Zuckerberg, And since my website
I been cookin dough like a chef servin killa-bytes
Used to be the basement, Back at my mom's place
Buildin web traffic so that we could sell an ad space
Make way for the, One man businesses
Bail outs finished with, White collar criminals
New sega genesis, Entrepreneur time
Makin big plans, To dominate the online
Yeah, I'm on YouTube, this is one man
Sharin' google revenue, With songs on my webcam
Science is the new art, Databases day to day
Geeks spreadin' sheet smarts, Hustle, make the data pay
I could be in Valleywag plus Geekologie
Tell from my avatar, That I'm most definitely

The New Dork,
Social networks - what dreams are made of, There's nothing you can't do
Now you're the New Dork
This V.C. money is brand new, The geek is now damn cool
Let's hear it for new dorks, new dorks, new dorks

Catch me up in Techcrunch, Right on the homepage
Hell, I'm on Gizmodo, In a photo bout a phone craze
And Im up in Mashable, weekend trip to New York
Bar pitty, 1oak, parties full of New Dorks
Now I'm pitchin business plans, From the backs of napkans
Micro-lend to Africans, Monetize Kazakastan
Catch me up on linked-in, Dog, C.E.O.
You can see where I be, With the I.P.O.
Now I'm up in skinny jeans, Now a hipster's lurkin'
Used to be a reject, But now I'm steady jerkin'
Now my glasses mainstream, Now the girlies eyein me
Popular kids copy me, The new swag is irony
Comin' from the small time, Girls couldn't find me
Now I scale models, Like I climb on top of Heidi
Start big trends, with tweets that I pass on
You should follow me, cuz I'm friends with HaRRo

Filed under  //  business   entrepreneurial   nerd   social media   the new dork   viral   web 2.0  
 
Jan 26 / 1:19am

Coca Cola's happiness machine makes me happy

by Jen Corbett

There's something strangely satisfying about the enjoyment we get observing surprise and delight on other people's faces. And that's pretty much what this recent youtube footage of ordinary students, in an unremarkable cafeteria in a College,somewhere in the USA reminds us of.

Watch as you see this Coke machine, like any other ordinary Coke machine, starts giving out free stuff. The glee unfolds as the machine, quite literally dispenses "happiness" in the form of coke bottle after coke bottle, balloon animals and flowers, pizza and reaches a particularly epic finale.

The online-only video was released two weeks ago and is one part of  Coca Cola's "share the happiness". The interactive effort designed to better connect teens and young adults with the brand OUTSIDE of traditional tv advertising. To do this it pulls together facebook, twitter and youtube to pull off an astoundingly effective social campaiign. 

At the time of writing, the video has had 1,101,283 views on youtube alone. The video was made public ONLY via  a tweet from the Coke Twitter account and from their Facebook fan page.

“Where will the happiness strike next?”.

The video / interactive work is by Definition 6

Filed under  //  coca cola   facebook   interactive   jencorbett   socialmedia   twitter   viral   youtube