The Edge of Now.
Filed under

theedgeofnow

See all posts on posterous with this tag »
 
Jun 27 / 4:48pm

Papa Sangre: a 3D mobile game you play by sound.

by Jen Corbett
Players-to-navigate-this-mobile-game-via-sound

This is the setting for a innovative gaming experience - one that requires only your iphone, a pair of headphones and your imagination to play.

The Mobile game is the brainchild of Somethin’ Else, and it uses dynamic binaural sound to create a 3D audio experience that wraps around you as you listen your way out of the maze. It enables you to immerse yourself into this psychological thriller and set out to save the soul of the person you love.

What is perhaps the most fascinating thing about this game is that it's different for every player. Since what you think and the pictures you conjure up in your mind are likely to be entirely different from someone else's.

It's an intelligent, innovative and one-of-a-kind gaming experience that challenges theoretical ideas about gaming and shows you how games and interactive experiences might be developed in future to stimulate the imagination instead of replacing it.


Entering the Palace of Bones from Papa Sangre on Vimeo.

via psfk.com

Filed under  //  3d   audio   gaming   theedgeofnow  
 
Jun 25 / 2:15am

Fresh Stone Age Meat for Bosch, Germany.

by Jen Corbett
Dino legs, mammoth steaks and sabre tooth fillets proved to be a great way of generating word of mouth buzz and engagement for Bosch, Germany recently. These were placed throughout various supermarkets around Germany to promote the latest line of Vitafresh food-storage products.
The message? They keep food fresh for much longer.

I love the disruption that this kind of thing generates among consumers. Not just that but the fun that something like this invites them to participate in, and engage with on a real level.

For those with more interest in the product, there's also the incentive of interacting with the QR code call to action on the label that enables technically savvy shoppers chance to find out more.

A great, off-beat way to experiment with people and have a little fun around a product and generate awareness of it right at the heart of the target. Awesome stuff.

Filed under  //  Germany   advertising   ambient   bosch   fmcg   fun   music video   theedgeofnow