The Edge of Now.
Jul 7 / 8:25pm

QR code Street Art from SWEZA

Qradio_weserstrasse_berlin-neukoelln

If you're the kinda person who tends to be quite observant about the things that you come accross in the city chances are you're familiar with the paste-up style of street art. It's a style that has been quite popular for some time and around the streets of Berlin there's no exception. However locally based artist SWEZA is taking the form one step further with his cool new project QRadio, which croses audio, street art & mobile technology all at once - and it's actually pretty sweet.

Instead of pasting up his quirky beatboxes around the place he also makes them interactive. With each box - there are 5 in total and moroe to come - he places a QR code on the front, rewarding those curious or observant enough to check it out with a unique treat in the form of an audio track that you can pick up with your QR Code reader on your Smartphone. 

 

 

Thanks to Kristien via brandflakesforbreakfast

Also check out this Flickr group for more examples of Paste-ups below:

 

Filed under  //  Mobile   QR code   StreetArt   interactive  
Dec 13 / 1:34am

pacifying sucky ads

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So a guy has been going around NYC recently playing around with a culturejam that involves placing dummy stickers prominently on what are to be honest pretty suckful advertisements.

I think it's pretty funny - though It's unclear whether or not they are intended to be a comment on the ads themselves.

It should be said this kind of stuff isn't new, stickers are all over the place in the form of street art here and overseas.

Check out the googly eye cru : googlyeyecru.com

Being an ad girl it's the adbuster style ones I find interesting. Like these super-fun photoshopped ones that appeared in Berlin and other places a while ago...

http://gizmodo.com/5130163/photoshopped-subway-ads-get-exposed-in-berlin

via @askacopywriter

Filed under  //  ads   culturejamming   guerilla   jencorbett   microsoft   streetart