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Sep 2 / 1:30am

Arcade Fire and Google Chrome's personalised HTML5 music experience

by Jen Corbett

5use-660x510

As Wired puts it "If music videos were made for the web, they'd look like this"

Arcade fire and Google have come out with an interactive music piece that features the street you grew up on. Using HTML5 and the capabilities of the chrome browser, this is fantastic, and can only be experienced yourself. Yes, this means you have no choice but to click on the link below and watch it.

You just have to close everything your're doing too. And open chrome. But trust me, it is actually well worth it. All you need to do is input the address of the house you grew up in and it will do the rest. Easy.

All I can say is that you need to experience this for yourself to know how cool it is. I just can't describe it.

For a preview take a look at this video:

and then visit the site:

http://www.thewildernessdowntown.com/

Filed under  //  Art Direction   chrome   digital   interactive   music   music video   wow  
 
Aug 6 / 9:36pm

experimental digital music video from Computerjay X Shhive

by Jen Corbett
Computerjay
via vimeo.com

Pretty impressive digital music video for the electronic DJ ComputerJay.

The sounds, and the art are strikingly fresh...or as some of my guy friends would say: Dope!

The visuals / art direction is the work of Shhive aka Kenneth Robin.

myspace.com/computerj
soundcloud.com/computerjay
shhive.com/

 

Filed under  //  Art Direction   art   computerjay   cool   digital   music   shhive   video  
 
Jul 17 / 6:15pm

Performance art on tap for Beck's

by Jen Corbett

Becks_beer_instrument

Beck's collaborates with a DJ to create a video which demonstrates this live interactive performance art controlled entirely by beer taps pouring Becks Vier.  Wired up with sensors and an arduino platform, the taps trigger audio samples and lighting effects across a grid of 600 LED-lit Beck’s bottles.

This project is from  British agency, Outline, and while it's a cool idea for a beer brand, I find that it's perhaps confusing itself by trying to do two things at once.

Is creating an awesome piece of performance art and trying to combine it with a live DJ mix trying too hard?

While it has a "cool" factor, something doesn't gel. It'd probably have been more effective just as a piece of art in itself, keeping the beer taps as activators and perhaps including sound effects rather than a full on DJ Mixing samples. But then that defeats the point of the campaign, it seems, because the wider focus of this campaign seems to be more about beeing on the cutting edge of the music scene. Staging the usual Beck's secret gigs etc.

So perhaps I'm wrong.

However, if they'd have pushed it a bit furtherso as to distinguish it from a similar style of execution created for Nike by W + K Tokyo. I'd be even more impressed.

That aside, I do love projects that explore cool technologies and showcase insteresting collaborations and that is why I've included it here. Watch the full set below.

Via notcot.org

Filed under  //  Art Direction   DJ   art   collaboration   cool   digital   interactive   music