The Edge of Now.
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Jul 7 / 8:25pm

QR code Street Art from SWEZA

by Jen Corbett

Qradio_weserstrasse_berlin-neukoelln

If you're the kinda person who tends to be quite observant about the things that you come accross in the city chances are you're familiar with the paste-up style of street art. It's a style that has been quite popular for some time and around the streets of Berlin there's no exception. However locally based artist SWEZA is taking the form one step further with his cool new project QRadio, which croses audio, street art & mobile technology all at once - and it's actually pretty sweet.

Instead of pasting up his quirky beatboxes around the place he also makes them interactive. With each box - there are 5 in total and moroe to come - he places a QR code on the front, rewarding those curious or observant enough to check it out with a unique treat in the form of an audio track that you can pick up with your QR Code reader on your Smartphone. 

 

 

Thanks to Kristien via brandflakesforbreakfast

Also check out this Flickr group for more examples of Paste-ups below:

 

Filed under  //  Mobile   QR code   StreetArt   interactive  
 
Jun 2 / 8:35pm

Cool new interactive billboard for McDonalds Sweden

by Jen Corbett

This clever campaign for McDonalds Sweden demonstrates an amazing way of engaging passersby in a quest to win coupons for free fast food at a nearby restaurant. It's quite a simple concept but an awesome interactive case study and all in all a fantastic example of things to come.

I love this because it manages to pull together so many things so effortlessly, and in a wholly engaging way. It's so simple, but when you look at what it unites in one simple execution - gameification, geolocation, mobile, online (further opportunities to connect with and follow the brand), coupons (which drive foot traffic into the restaurants) - it's actually insanely clever. What is especially cool about it is that there's no need for an app download to interact with the billboard either. And upon successful completion of the game you get a coupon sent to your mobile with instructions on how to redeem it!

This level of interactivity and engagement really invigorates the old boring medium of billboard advertising - and it improves on other forms of interactive outdoor that we've seen over the past couple of years.  I think we'll be seeing more and more of this level of integration with outdoor - and other forms of one-way advertising in the near future. It's not hard to see that this sort of interactive strategy is treading on the edge of now.

Via Simply Zesty and Digtial Buzz Blog 

The creators are some clever monkeys working at DDB Stockholm.

Ronald_mcdonald_phone

Filed under  //  Mobile   advertising   digital   interactive   marketing  
 
Jan 26 / 2:02am

Interactive mass screaming contest

by Jen Corbett

 

Sound fun?

It's a neat little interactive project called Big Screams. It consists of huge screen populated by digital creatures that you control by mobile phone. By calling a specific number, and screaming as loud as you can, a character appears and battles the other players purely by the power of your scream. The louder your voice, the stronger you are and more power your charachter has to push others off the screen. If pushed off, your phone is disconnected from the game

It may seem a little simplistic but you're actually looking at a version of physical computing and media arts that opens up a huge range of applications for interative creative. It's also a pet interest of mine, and I'd love to get into it if only my mind were a little more technical then I would.

There are many more examples like this online, and I hope to share them here as I come across  similarly cool and interesting ideas.

Watch a demonstration of the challenge in the video below:

via psfk and silentlycrashing.net

 

Filed under  //  Mobile   cool   gaming   interactive   tech