The Edge of Now.
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Jul 7 / 8:25pm

QR code Street Art from SWEZA

by Jen Corbett

Qradio_weserstrasse_berlin-neukoelln

If you're the kinda person who tends to be quite observant about the things that you come accross in the city chances are you're familiar with the paste-up style of street art. It's a style that has been quite popular for some time and around the streets of Berlin there's no exception. However locally based artist SWEZA is taking the form one step further with his cool new project QRadio, which croses audio, street art & mobile technology all at once - and it's actually pretty sweet.

Instead of pasting up his quirky beatboxes around the place he also makes them interactive. With each box - there are 5 in total and moroe to come - he places a QR code on the front, rewarding those curious or observant enough to check it out with a unique treat in the form of an audio track that you can pick up with your QR Code reader on your Smartphone. 

 

 

Thanks to Kristien via brandflakesforbreakfast

Also check out this Flickr group for more examples of Paste-ups below:

 

Filed under  //  Mobile   QR code   StreetArt   interactive  
 
Jun 2 / 8:35pm

Cool new interactive billboard for McDonalds Sweden

by Jen Corbett

This clever campaign for McDonalds Sweden demonstrates an amazing way of engaging passersby in a quest to win coupons for free fast food at a nearby restaurant. It's quite a simple concept but an awesome interactive case study and all in all a fantastic example of things to come.

I love this because it manages to pull together so many things so effortlessly, and in a wholly engaging way. It's so simple, but when you look at what it unites in one simple execution - gameification, geolocation, mobile, online (further opportunities to connect with and follow the brand), coupons (which drive foot traffic into the restaurants) - it's actually insanely clever. What is especially cool about it is that there's no need for an app download to interact with the billboard either. And upon successful completion of the game you get a coupon sent to your mobile with instructions on how to redeem it!

This level of interactivity and engagement really invigorates the old boring medium of billboard advertising - and it improves on other forms of interactive outdoor that we've seen over the past couple of years.  I think we'll be seeing more and more of this level of integration with outdoor - and other forms of one-way advertising in the near future. It's not hard to see that this sort of interactive strategy is treading on the edge of now.

Via Simply Zesty and Digtial Buzz Blog 

The creators are some clever monkeys working at DDB Stockholm.

Ronald_mcdonald_phone

Filed under  //  Mobile   advertising   digital   interactive   marketing  
 
Sep 2 / 1:30am

Arcade Fire and Google Chrome's personalised HTML5 music experience

by Jen Corbett

5use-660x510

As Wired puts it "If music videos were made for the web, they'd look like this"

Arcade fire and Google have come out with an interactive music piece that features the street you grew up on. Using HTML5 and the capabilities of the chrome browser, this is fantastic, and can only be experienced yourself. Yes, this means you have no choice but to click on the link below and watch it.

You just have to close everything your're doing too. And open chrome. But trust me, it is actually well worth it. All you need to do is input the address of the house you grew up in and it will do the rest. Easy.

All I can say is that you need to experience this for yourself to know how cool it is. I just can't describe it.

For a preview take a look at this video:

and then visit the site:

http://www.thewildernessdowntown.com/

Filed under  //  Art Direction   chrome   digital   interactive   music   music video   wow