Fresh Stone Age Meat for Bosch, Germany.
by Jen Corbett
Dino legs, mammoth steaks and sabre tooth fillets proved to be a great way of generating word of mouth buzz and engagement for Bosch, Germany recently. These were placed throughout various supermarkets around Germany to promote the latest line of Vitafresh food-storage products.
The message? They keep food fresh for much longer.
I love the disruption that this kind of thing generates among consumers. Not just that but the fun that something like this invites them to participate in, and engage with on a real level.
For those with more interest in the product, there's also the incentive of interacting with the QR code call to action on the label that enables technically savvy shoppers chance to find out more.
A great, off-beat way to experiment with people and have a little fun around a product and generate awareness of it right at the heart of the target. Awesome stuff.
