The Edge of Now.
Filed under

campaign

See all posts on posterous with this tag »
 
Jun 20 / 7:34pm

Volkswagen builds a slide in a Berlin subway.

by Jen Corbett

Media_httpwwwinstablo_wzshw

Volkswagen built a “Fast Lane” slide especially for commuters at the Alexanderplatz subway station in Berlin to challenge commuters with the question: are you a Safe Sally who'll take the steps, thankyou... or someone who's prepared to risk a little to have a little fun?

It's part of a Facebook campaign all about the fun of taking the "Fast Lane" and a cool follow up to the piano stairs which you might remember from their Swedish initiative "The fun theory"

The message follows on from the original campaign by saying that having fun will get you to where you're going a little quicker, too.

While I'm not sure it will be as impactful as The fun theory, and feel that the "going faster" / fast lane territory is a little overdone for cars...

I think the idea is quite nice for the target and the brand. What are your thoughts?

 

 

Filed under  //  advertising   ambient   campaign   cool   fun   fun theory   volkswagen  
 
Feb 21 / 8:55pm

Get talking to Artists with Skype's latest campaign

by Jen Corbett
via brandflakesforbreakfast.com

For their latest campaign, Skype have put five artists around the world and made it possible for you to send messages to them.

In this case, the campaign is a clever, simple and fun way of getting people to experience the product that is Skype and get co-creative while they're at it. I think this idea is a great example of getting people interactive with a brand, inviting participation as along a similar grain as the Nike chalkbot we saw last year.

And it crosses a lot of the ideas currently circulating around new media and campaign strategies that are not only creative but also powered using social media. Does it matter that the brand is already a major player as a platform for social communications? In my opinion.. not really.

Filed under  //  art   campaign    co-creative   cool   creative   interactive   jencorbett   skype   socialmedia  
 
Jan 15 / 7:45pm

cloud bombing to advertise a car rental business

by Jen Corbett
via youtube.com

Sixt, A German car rental company recently launched a campaign to promote it's fleet of rental convertables.

To do so, it decided assign the bomber pilot Lieutenant Colonel Sandro Wolf of Fighter Bomber Wing 37 a highly important mission. Bombing rainclouds.
Not just any rainclouds, but the clouds that make Halle Europe's wettest city. The city that has about 266 days of rain a year. Every year.

And to do this, they employed the same technology the chinese pioneered to ensure clear skies at the Beijing Olympics, called Cloud seeding. And they made a video about it.

Once the Halle's motorists donned their shades and took to the streets in rented cabriolets.

This kind of thinking really takes creative advertising to a whole new level, an experiential one that resonates with a very specific target market.

I love the innovation behind this, and how it just approaches a problem from an unconventional yet powerful angle. The company becomes the hero, and the whole community celebrates by going out and driving convertables in the uncharacteristically sunny weather. Word of mouth spreads thanks to the interesting and unusual endevour, and the business gets itself out there in a novel and intelligent way.

The campaign was the brainchild of the German ad agency Jung von Matt/Elbe. And according to creamglobal.com website, the videos have proved highly spreadable and have been viewed 36,500 times as of January 2010.

 

via: creamglobal and adsoftheworld

Filed under  //  advertising   amplification   campaign   cool   german   innovation