The Edge of Now.
 
Jul 10 / 10:20pm

Paris Based Tattoo Artist inks First Interactive Tattoo

by Jen Corbett

Paris-based tattoo artist K.A.R.L (Karl Marc) inks an incredible QR-Code activated tattoo. This is part of a wider marketing campaign called the Human API  to promote Ballantines whiskey. 

There's a lot of these sorts of things out there in the moment, but the concept of an animated tattoo is nice, which is why I've blogged about it. In fact I quite like the concept of qr code activated tattoos that have meaning above and beyond the physical tattoo.

The actual tattooing was streamed live on facebook, so facebook users could log in and exchange thoughts with the tattoo artist as he worked on his subject. Adding a social element to the whole thing as well.

Real. Fake. Or whatever. It's Whiskey + tattoo art + animation + mobile technology and it's hot.

Picked up via Creative Social Blog

 

 

 

 

Filed under  //  Ballantines tattoo   First animated tattoo   human API  
 
Jul 7 / 8:25pm

QR code Street Art from SWEZA

by Jen Corbett

Qradio_weserstrasse_berlin-neukoelln

If you're the kinda person who tends to be quite observant about the things that you come accross in the city chances are you're familiar with the paste-up style of street art. It's a style that has been quite popular for some time and around the streets of Berlin there's no exception. However locally based artist SWEZA is taking the form one step further with his cool new project QRadio, which croses audio, street art & mobile technology all at once - and it's actually pretty sweet.

Instead of pasting up his quirky beatboxes around the place he also makes them interactive. With each box - there are 5 in total and moroe to come - he places a QR code on the front, rewarding those curious or observant enough to check it out with a unique treat in the form of an audio track that you can pick up with your QR Code reader on your Smartphone. 

 

 

Thanks to Kristien via brandflakesforbreakfast

Also check out this Flickr group for more examples of Paste-ups below:

 

Filed under  //  Mobile   QR code   StreetArt   interactive  
 
Jun 29 / 2:03am

Virtual Subway Supermarket combines mobile tech with ambient

by Jen Corbett

Tesco-homeplus-subway-virtual-store-in-south-korea-1

A virtual supermarket in South Korea brings groceries to commuters via QR codes and an ambient display on the walls of a subway. This is part of an award winning campaign which just won Grand Prix in Media, and Gold Lions for Direct and Outdoor.

Thanks to Adverblog for picking up on this case study.